Hundreds of technical products listed in an attractive, organized format.
The annual 32-page POSGuys catalog requires attention to detail, accuracy, and extensive layout skills. Over the years I’ve refined the catalog creation process from being an entirely manual InDesign document to one that uses paragraph and character styles to speed up design flow as well as an import of product data via XML to eliminate time-consuming manual data entry.
Many of the products to be included in our publication lacked proper high resolution images. To work around this challenge, I photographed the missing products and edited them in Photoshop. We went on to use the new product images online as well.